Whew! Say that 5 times fast!


Funnel mockup.png

The Femme Fatale Funnel is a project that I completed for Objects and Spaces under the instruction of Kate Catterall. Given the prompt to package an assigned item in a way that was critical and diverged from expectations, this cone insert was born.

Tools used: Photoshop, Adobe Illustrator, cardstock, X-Acto knife, cutting mat

Team members: Self-led project

Instructor: Kate Catterall

Course: Objects and Spaces, DES 326

Timeline: ~1 month (October 31st - November 21st)

How Can I Foster an Understanding Between the Customer and the Product’s History?

Fear & Form

Visualizing the Role of Women

The Final Femme Fatale Funnel

Feedback

Further Opportunities


Feedback requested

Is the user journey effectively communicated in this process blog?

Is a “call-to-action” necessary for the packaging? What is the user supposed to do with the information presented?


How Can I Foster an Understanding Between the Customer and the Product’s History?

In the first phase of the design process, diverge, I was prompted the following:

Think critically about the artifact… What are the most interesting issues related to this item or product? Identify a moment of discord and use it to initiate a conversation through this product packaging.

Naturally, the next course of action was to research

Researching… Reading… Connecting…