Tools used: Figma, Adobe Animate, Illustrator
Whilst working on this project, a major goal of the client was to integrate playful & visually appealing branding into the app to encourage consistent use.
I achieved this by emphasizing movement and interesting transitions between logos, which utilize color schemes significant to the LGBTQ+ community (referencing the rainbow pride flag and the trans pride flag)
The founder was concerned that the middle animation in which the Qwell diamond folds inward would be too complex for the ultimate need of the app. Further iteration resulted in the 3rd animation, in which the rainbow diamond fades into the trans pride diamond.